Your brand has a story.
Let's make sure the right people hear it.

From internal alignment to executive visibility, I build and manage communications strategies that keep your organization moving in a clear path. At the Dallas Mavericks, I served as a senior advisor through multiple CEO transitions — developing messaging frameworks, managing speaking engagements, and protecting brand reputation during some of the most scrutinized moments in franchise history.

I know how to earn coverage that moves the needle, whether that’s awareness or generating revenue— and how to protect your story when the spotlight gets uncomfortable. Whether it's securing placements on local or national morning shows (my favorite!) or managing a complex news cycle, I bring relationships and strategy to every pitch.

I've built content ecosystems from scratch — including MavsTV and Studio41, which went from concept to a multi-platform operation, producing five weekly shows and generating millions of annual views. I can help you develop a content strategy and stand up the infrastructure to execute.

I've shaped how organizations show up — to fans, to media, to partners, and to each other. From launching the Mavs Vault museum exhibition that drew 130,000+ visitors to driving a major CEO memoir campaign to 10,000+ book sales, I understand how brand moments become brand equity.

I develop integrated campaigns that span platforms and connect audiences — from strategy through execution. This includes everything from social-first ticket campaigns and sponsorship activations to large-scale fan engagement moments like the viral drone shows and trophy drops during the 2024 NBA Finals run.

When things get hard, you need someone who has been through it and can be your go-to in the trenches with you. I've served as primary communications lead during an NBA league investigation — managing media, legal, and league relationships simultaneously while protecting organizational reputation. I bring calm, clear thinking and a bias toward protecting the people and brands I work with.

I connect events to the larger story you're telling — making sure every activation earns attention, builds relationships, and reinforces the brand. From Global Games in Abu Dhabi and Madrid to annual fundraising galas raising $2M for the Mavs Foundation, I know how to make events work harder and live on longer than just the day they happen.

Logistics, talent, vendors, timelines, contingencies — I've produced 50+ events annually across some of the biggest stages in professional sports, including live multi-platform broadcasts, draft night shows, and major fan experiences.