Erin Finegold White

Erin Finegold White is a strategic communications and brand marketing executive with 20 years of experience in sports, entertainment, and hospitality. A proven team builder and crisis communicator, her expertise in storytelling, stakeholder engagement, and cross-functional marketing has secured hundreds of millions in media impressions and elevated brand reputation for some of the country's most recognized properties.

Most recently, Erin served as SVP of Corporate Communications & Broadcasting at the Dallas Mavericks, leading a 45-person team and overseeing publicity, digital content, and the launch of MavsTV. Over her 11-year tenure, she spearheaded the 2024 NBA Finals campaign, created the Mavs Vault digital archive (194,000+ assets), pioneered the DFW market's first sports team influencer program, and directed crisis communications during a pivotal NBA investigation — earning 40+ Lone Star Emmy nominations and 20+ wins along the way.

Earlier in her career, Erin directed communications for Red Bull Media House, producing "Catch Kirby" — still the most-watched video on the Red Bull Air Race YouTube channel with 18 million views. She is also the founder of BvB Dallas Tackling Alzheimer's, which has raised $6.8 million for Alzheimer's research and patient care in North Texas since 2008. Erin holds a B.A. in Mass Communications with a minor in Leadership from the University of Denver.

History

Career Highlights

Co-founded and scaled a company from zero to $20M

Turned an acquisition EBITDA-positive in 10 months after years of losses

Increased services revenue 50% while cutting payroll 25%

Led 50+ client implementations from startups to $500M+ enterprises

Built and scaled teams from 0 to 100+ across multiple companies

Launched operations in 6 international markets

Built a 10-person CS team with a 4.8/5 customer rating

Taught myself to code when the business needed it

I've built companies, turned around acquisitions, and scaled teams through the messy middle. Now I help founders do the same—without the full-time price tag.

Philanthropy

Beyond Work

BvB Dallas is more than just a powder-puff football game—it's a spirited showdown for a cause! Founded by sisters determined to make a difference after their father’s battle with Alzheimer’s, BvB unites young professionals in a day of fun, fellowship, and philanthropy to tackle Alzheimer’s for good.

Brought to Dallas in 2008, BvB has become a powerhouse both on and off the field. With over $6.8 million raised and more than 1,000 dedicated volunteers, BvB Dallas is proving that together, we can tackle Alzheimer’s

Erin founded the Dallas Chapter of what was Blondes vs. Brunettes. Since she has been an advisor to the Board of Directors ensuring the success of BvB Dallas going forward.

Erin Finegold White

Erin Finegold White

Career Highlights

I've built companies, turned around acquisitions, and scaled teams through the messy middle. Now I help founders do the same—without the full-time price tag.

Beyond Work

Let's talk about your business.